Five-time Olympic Gold medalist Sir Steve Redgrave has unveiled a new way for people to become sporting heroes in Norfolk.

The Olympic rower has joined forces with Sport England and Active Norfolk to launch Sport Makers, a programme for everyone who would like to make sport happen for their friends, neighbours or colleagues.

The scheme aims to inspire 675 people in Norfolk to get involved, with each of them spending at least 10 hours organising or leading sporting activities.

Sir Redgrave said: 'You don't need medals to become a sporting hero. By helping people you know to get involved in sport you'll be doing something amazing for your friends and local community as well as having fun yourself.'

Every Sport Maker will be invited to an informal and interactive workshop where they'll gain the skills and opportunities to get involved in sport in Norfolk. Sport Makers will be introduced to organisations that need their help, and join forces with others who want to make sport happen locally. There will also be opportunities to meet top athletes and plenty of incentives to stay involved.

The scheme, launched today, is part of the Places People Play legacy programme.

Laurie Hull, director of Active Norfolk, said: 'It's a fantastic opportunity for people to get involved and play their part in ensuring the Olympic Legacy, whilst doing their bit to make Norfolk a more active, healthy and successful sporting county'.

Sport England chair Richard Lewis added: 'This is a great chance to get involved in making sport happen in Norfolk, whether that's planning the route, finding the pitch or encouraging others to take part.

'So if you think you could help, or have your own ideas for getting others involved in sport, please join in as a Sport Maker and become part of the legacy of the London 2012 Games.'

The scheme is open to anyone aged 16 and over. Go to www.sportmakers.co.uk for more information and to sign up.

Don't miss our latest edition of our Olympics supplement London Calling on October 25.