One of the county's biggest cycling races will return to west Norfolk, with cyclists travelling from across the country to compete.
Seventy cyclists are participating in the King's Lynn Cycling Club Road Race and will tackle the 50-mile course through stunning countryside and villages.
The race resumed last year after a 42-year break and Phillip Seaman, race co-ordinator, said the event's popularity is growing fast in the cycling world.
'We have more participants than last year, and I'm sure we'll have 100 cyclists next year,' he said.
'The race is getting bigger and better every year.'
The route starts in Pott Row, and will take cyclists through Gayton, Great Massingham and back to Grimston. They will complete four laps of the course, reaching speeds of up to 40mph.
The race is accredited with the British Cycling Association and is classified as a Category 3/4 event, which means some of the most talented cyclists in the UK will be competing.
Some are travelling from as a far away as London and Nottinghamshire to participate as it is one of the last opportunities in the racing calendar to compete.
Mr Seaman said: 'All the competitors will be completely focused and keen to do well.
'It will be their last chance to earn valuable points which could allow them to compete in a higher category next season.
'The race will mean a lot to them; it's going to be very, very exciting.'
He added: 'A lot of people assume Norfolk is completely flat and it will be an easy event.
'But there are some steady inclines which took some of the cyclists by surprise last year – so it isn't as easy as it seems.'
King's Lynn Cycling Club was founded in 1931 and club membership has grown substantially since the increase in popularity of international races such as the Tour de France and Tour of Britain.
Mr Seaman said: 'There are two cycling clubs in King's Lynn and I would say our membership has tripled in the last couple of years.
'Some of that rise is also down to the Team GB indoor and outdoor cyclists doing so well recently too.'
He added: 'It's wonderful to see so many people becoming interested in the sport. As you can imagine, the guys running the bike shops in King's Lynn and west Norfolk are also pleased with the surge of interest in cycling too.'
The King's Lynn Cycling Club Road Race starts from 10.30am in Grimston. Refreshments and stalls for visitors have also been arranged. To join the club visit www.kingslynncyclingclub.co.uk
Has cycling changed your life for the better? Email louise.hepburn@archant.co.uk
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