Norwich Road Runners' Amy Beck mastered the 'brutal winds' to take victory in the senior women's race at the Mad March Hare 10K.

Eastern Daily Press: Norwich Road Runners' Amy Beck comes over the finish line at the Mad March Hare 10K. Picture: Mark ArmstrongNorwich Road Runners' Amy Beck comes over the finish line at the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Strong winds put paid to many runners' hopes of new personal bests at the Coltishall Jaguars' organised event but Beck was pleased to take victory, following up her win at the Snetterton 5K at the start of the year.

'It was really tough out there – brutal winds, blowing straight across you at times,' said Beck, who took first place in 40:07. 'It was very difficult to get any momentum because as soon as you got any rhythm, the wind cuts across. It makes it really hard to get any pace.

'I'm pleased to win, not pleased with the time, but I've had a cold all week so I was undecided whether to do it for much of the week.'

Beck, who was runner-up at the Valentine's 10K last month in 38:47, is working towards a strong showing at the Aylsham 5K in June before her main race, the Lord Mayor's 5K in July.

Eastern Daily Press: Men's winner Callum Simpson on the home straight at the Mad March Hare 10K. Picture: Mark ArmstrongMen's winner Callum Simpson on the home straight at the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

'The big one for me is the Lord Mayor's,' said Beck, who was followed home at Coltishall by club-mate Jessica Behan in 41:48 and Harriet Carr (CoNAC) in 42:43.

MORE: Love running? Join the Run Anglia Facebook group here'I've got a few other 5Ks and 10Ks – with three children that just fits into my training a bit better.

'I've been training well and getting the mileage up – I've been getting around 35 miles a week so it's going well and I'm happy with where I am.'

Callum Simpson (unattached) took the overall victory in 36:01 with Sean Jermy (Great Yarmouth Road Runners) second in 36:17. Connor Braithwaite (Tyne Bridge Harriers) was third in 37:05.

Eastern Daily Press: The start of the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEYThe start of the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

Simpson was happy to bide his time in the early part of the race and hopes it can set up a strong showing at the City of Norwich Half Marathon next month.

'It was quite windy along the back but you just had to try and stay strong, settle in and deal with it,' said Simpson, who is a regular in the East Anglian Cross Country League.

'Initially I was sitting in about fifth, in the group behind the leaders, and over the back stretch on the first lap I caught up with the leading group of three lads and managed to progress from there.

'10K is definitely my favourite distance although I'm planning on doing the Norwich Half in a few weeks. Hopefully I can be up there in that as well but we'll see.'

Eastern Daily Press: Runners in the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEYRunners in the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

Eastern Daily Press: Runners in the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEYRunners in the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

Eastern Daily Press: Runners in the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEYRunners in the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

Eastern Daily Press: Runners in the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEYRunners in the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

Eastern Daily Press: Runners in the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEYRunners in the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

Eastern Daily Press: Runners in the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEYRunners in the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

Eastern Daily Press: Runners in the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEYRunners in the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

Eastern Daily Press: Runners in the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEYRunners in the Mad March Hare 10k run at Scottow. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)

Eastern Daily Press: Action from the Mad March Hare 10K. Picture: Mark ArmstrongAction from the Mad March Hare 10K. Picture: Mark Armstrong (Image: Archant)