Coach service set up for home games

It will be a case of On the Bus City this season as Canary fans are invited to use a special coach service set up as an environmentally friendlier way of getting to home matches.

It will be a case of On the Bus City this season as Canary fans are invited to use a special coach service set up as an environmentally friendlier way of getting to home matches.

As part of the 'Yellow and Greener' campaign, the club has teamed up with six local coach companies to offer travel to Carrow Road from more than 100 destinations in Norfolk and North Suffolk for £4.50 return.

Supporters travelling to and from matches are the biggest source of carbon dioxide emissions - the greenhouse gas widely believed to be one of the main causes of climate change - associated with a football club.

Andrew Cullen, NCFC director of sales and marketing, said: "Our Yellow and Greener environmental campaign acknowledges our responsibilities to the community with the Flybe Canary Express playing its part by seeking to reduce the environmental impact from travel to Carrow Road on matchdays."

But with an assortment of players' gas-guzzling cars in the car park and the team bus travelling from the Midlands each time it is needed, officials admit there is still work to do.

And it comes as rivals Ipswich Town became the first carbon neutral club in the country last season - with help from the Norfolk-born CRed carbon reduction campaign, which is also involved with the Norwich initiative.

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"When we go to away matches we use a coach company that specialises in our requirements.

"We can't just take a normal coach, it needs, for example, to have a treatment area where a player can be laid down if injured.

"At the moment that coach comes from the Midlands and we are contractually tied in to that," added Cullen.

The service is subsidised by sponsors Flybe, spokesman Ian Taylor said: "At Flybe we are acutely aware of our environmental impact as an airline and the responsibilities that come with that status."

Coaches will drop off in plenty of time for kick-off and depart from Carrow Road 30 minutes after the final whistle.

Fans can save money and guarantee a seat for every match on the Canary Express by purchasing a ticket priced £95.

Yellow and Greener will also see the club making a series of pledges including: having all the electricity provided from renewable energy at Carrow Road and the Colney training ground; reducing energy consumption by 10pc in 2007/8; using paper from renewable sources for all its matchday programmes; and to introduce a Bag for Life in both the Canary stores.

Supporters can book their place on a coach and find out more information by calling 0870 444 1902.