Change of name for ILPH?

Supporters of the Norfolk-based International League for the Protection of Horses are being asked to consider a change of name for the world's largest equine charity.

John Smales, who is the ILPH's retiring chief executive, said that the charity must “take account of a changing world and ensure that our work remains effective and relevant in it.”

As part of the review of operations and functions entitled, “Fit for the Future,” the aim is to work out how best to serve the welfare of horses worldwide.

“We are looking at everything we do; how we do it; what we say and how we say it; even our name and logo,” said Mr Smales, who retires in December after about six years in post.

While many supporters recognise that the ILPH is highly respected around the world, it is felt that more could be done to let people know about the charity's work.

And many people, who have been interviewed, felt that the ILPH's logo has become “dated, old fashioned” and could be “more dynamic” and thus appeal to a younger and wider audience.

The name, which has served the charity for 80 years, is thought by some to fail to reflect the core activities of the charity and also thought that the word “League” was old-fashioned and “misleading.”

Supporters are asked to return their questionnaires to ILPH Consultation, Anne Colvin House, Snetterton, Norfolk NR16 2LR before October 31.