Ben and Tiffany claim Tour titles in Norfolk

Ben Pritchard from Essex and Tiffany William from Middlesex were the winners at the first ever AEGON British Tour event to be held at Easton College Tennis Centre.

Top-seeded Pritchard, ranked 1,168 in the world, beat South Wales' James Hignett in the final but was made to work for his first British Tour title of 2010, recovering from a set down to win in three.

Hignett had stolen the opening set 10-8 in an epic tiebreak but Pritchard found another gear to take the second set 6-2 and level the match.

This was the turning point and Pritchard never looked back, sweeping the decider 6-0.

Hampshire's Daniel Cochrane and Matt Pearce from Essex were the losing semi-finalists, Cochrane beaten 7-6 6-3 by Hignett and Pearce losing in straight sets to county team-mate Pritchard.

Norfolk interest in the men's draw was limited to pre-qualifying but Harry Weeds and James Armstrong both fell at the first hurdle.

In the ladies, unseeded William ousted tournament favourite Joanna Craven from Yorkshire in the semi-final before cruising past Surrey's Kyra Akinnibi to seal the tournament win.

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Akinnibi was also unseeded and had defeated second seed Natasha Starling to reach the final, but she could not stop the run of William who completed a 6-1, 6-3 victory.

Norfolk's Olivia Nicholls strolled through her qualifying match to join county team-mates Amy Partridge and Lucy Brooks in the main draw.

Nicholls took the first set of her match with Eden Silva from Essex but could not maintain her momentum and eventually lost 6-2 in the third set. Brooks, a wildcard, lost comfortably to Helen Rabot whilst Partridge fell to qualifier Alice McGee.