Chris Sargisson of Norfolk Chamber: The three resolutions you need to make to be successful this year

PUBLISHED: 16:27 03 January 2018 | UPDATED: 10:18 04 January 2018

The new chief executive of Norfolk Chamber of Commerce, Chris Sargisson. Picture: DENISE BRADLEY

The new chief executive of Norfolk Chamber of Commerce, Chris Sargisson. Picture: DENISE BRADLEY


To grow and thrive, there are three key principles to follow this year, writes Chris Sargisson, chief executive of Norfolk Chamber of Commerce.

The new year brings with it the annual agony of New Year resolutions.

I’ll leave the diet and the gym membership to you, but in business there’s always a wish list of top things that you know you’d want to do better.

For your company to thrive and grow in the current climate can I suggest three important principles which, in my opinion, have always been important but now become vital.

They are:

 a relentless focus on customer service;

 a culture of continuous improvement;

 a strong team able to translate strategy into action.

These three strands need to be woven into the fabric of a company’s strategy. Customer service will define the point of difference across all sectors, including manufacturing and those industries outside the specific ‘service’ arena. To deliver not just precisely what’s needed, but to go the extra mile, will be the attitude that distances a business from its competitors.

But there can be no resting on laurels. Even when the highest levels of service have been attained, a company, now more than ever, must dedicate itself to continuous improvement.

The people are the thread that stitch the whole thing together. To build a business that can withstand the challenges that doubtless face us all in 2018 there has to be a team who can translate the organisation’s strategy into action. The best business plan in the world will come to nothing if the team are not out there, among the customers, delivering the service, and listening so as to learn.

All of that is something we at the Chamber will certainly be putting to the ‘practise what you preach’ test. In 2018 we’ll be getting out of our office more, and getting into your area of the county to understand your real issues.

We’ll be enhancing how we are ‘tech enabled’, so our services fit seamlessly into your busy lives. We’ll be listening to your concerns, understanding your challenges and helping you succeed.

High on our list of priorities will be to ensure that our services and behaviours are relevant to your needs.

2017 taught us to expect the unexpected. To turn that into a positive, the businesses that will succeed in 2018 will be the ones who deliver unexpected levels of customer support, continuous improvement and strategic implementation.

It’s not going to be easy. It never is. But Norfolk is poised for growth, recognition and achievement. It’s commerce that will make that happen. I mean it.

A very happy and successful New Year to you all.

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