Norwich workers revealed as the happiest in the UK

Workers in Norwich are said to be the happiest in the country. Picture: ANTONY KELLY

Workers in Norwich are said to be the happiest in the country. Picture: ANTONY KELLY - Credit: Archant

Workers in Norwich are the most cheerful in the land, according to the latest research.

Research conducted by business psychologists OPP revealed that 77% of employees in Norwich are satisfied in their current job.

Liverpool, Birmingham, Brighton and Plymouth made up the rest of the top five.

By contrast, workers in Newcastle and Cardiff are the least satisfied in their role with only 64% of employees feeling content at work.

An average of 71% of people in the UK were happy at work, with workload, salary increases and changes in management the three most important factors affecting people's workplace satisfaction.


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Nova Fairbank from the Norfolk Chamber of Commerce said she was not surprised by the results of the study.

'With Norfolk being a great place to live and work, it is not hard to understand why of employees in Norwich are happy,' she said.

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'Our region boasts not only business excellence, but also a lifestyle that helps attract and retain many employees in this area.

'Many innovative businesses are becoming more flexible in their approach to the working day and improvements in broadband and our TechCity culture means that more organisations can consider alternative ways for their employees to work.

'I hope this latest poll will encourage more of the talented young people in Norfolk to take up local employment opportunities and remain in Norfolk.'

John Hackston, Head of Research at OPP, attributed unhappiness at work to a lack of communication within organisations.

He said: 'Although it is great to see employee happiness on the rise, our research shows that job satisfaction doesn't fully translate into feeling successful at work.

'Employees highlight that improving communication within organisations is particularly important'.

•If you're not happy in your job have a look at hundreds of vacancies in Norfolk here

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