Norfolk Showground ready for Sundown Festival crowds

Final preparation are made to the Sundown Festival main stage at the Norfolk Showground.

Final preparation are made to the Sundown Festival main stage at the Norfolk Showground. - Credit: Submitted - August 2013

The final preparations are being made at the Norfolk Showground as 35,000 music lovers prepare themselves for this year's Sundown Festival.

Campers are set to start arriving tomorrow afternoon ahead of pre-parties and early entertainment beginning in the evening.

The festival then begins properly on Saturday, when headline acts on the main stage will include Example, Rita Ora, DJ Fresh and James Arthur.

The Sunday is set to bring the summer festival season to a close, with big name acts Jessie J and JLS headlining the main stage.

With sunny and generally dry weather predicted for the weekend, and temperatures set to stay above 20C, the festival's third year is shaping up to be a success once more.

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Sundown spokesman, Dion Clements, said: 'All the logistical stuff is happening and the infrastructure is pretty much in place, so Thursday should just be a case of sorting any final issues before the crowds arrive to enjoy what looks like a weekend of fun and sun.

'Sundown Festival is at the end of the summer and so far we have been very, very lucky with the weather, and it looks like we are going to be again this year.'

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The festival launched in 2011 as Norfolk Spectacular, before being rebranded as Sundown for 2012, and featured Example on its inaugural line-up as well.

'I can't put into words just how much of a performance Example gave us,' Mr Clements added.

'It was absolutely staggering, we were so impressed, particularly because he was in an afternoon slot, which can be tough to whip up a crowd for.

We almost felt sorry for the artist that had to follow him that day, so we had to have him come back as a headliner!'

- See Monday's newspaper for an eight-page supplement full of photographs from Sundown and send us your photos and videos at

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