Among those looking for inspiration for this year's Lord Mayor's procession are two former winners – and Norwich City Council is looking for more people to join them and get into the Olympic spirit for the 2012 Lord Mayor's Celebrations.

The street procession is being held from 5pm on Saturday, July 7 and groups wanting to take part have up to Tuesday, June 12 to get their application in.

One of the most popular floats last year was the pirate shop from InTouch Systems which have beeen taking part since 2009.

InTouch business manager Caron Temple said: 'As a Norwich-based business we view the procession as a way of giving back to the community. It's also great team building for our staff pulling together on a non-work project and a fun way of raising money for local charities.

'We are coming up with a brand-new float for 2012. I can't give too much away but just to say we will be as noisy as in previous years.

'We intend to attract lots of attention and collect as much money as possible for this year's charity.'

Last year saw 61 floats winding through the city's streets, watched by thousands of people. This year will see Norwich join the rest of the country celebrating the Olympics with a Games theme to the procession.

Previous runners-up and winners, the St Edmunds Society, which offers support and temporary accommodation for men aged over 18 and a skills development project giving construction skills to young people, has entered for the last six years.

Bill Miller from St Edmunds said: 'It's really good fun. It's also a good way of keeping your presence known and a really positive contribution to the city. Our float will see young people aged 14 to 19 practising woodwork, plastering and bricklaying. It should be fun.'

For more information about the procession and how to enter, visit the events page at www.norwich.gov.uk, call 01603 212136 or email events@norwich.gov.uk