Sandy beaches, nature reserves, vibrant town centres and, best of all, people who really care about where they live.
It would be enough to make a whole region proud - yet all of these gems are crammed into the district of West Norfolk.
It is an area that is even good enough for royalty, as the Queen spends winter on the royal Sandringham estate.
The goal now is to get others to see how the west of the county is a jewel in Norfolk's crown.
The area is attracting visitors all the time, yet it still faces competition for tourists nationally from places like the West Country.
To beat that competition, we need to make sure the region is as accessible and that we shout about its strengths. Let's hope the Love West Norfolk campaign launched by community leaders today makes a difference.
Get involved and Love West Norfolk - like our new Facebook page and follow our Twitter page too.
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