Why not everyone wants an ice cream in the scorching hot weather
- Credit: Archant
On a hot day, you might assume that one of the first things people would reach for is a nice cooling ice cream.
But although ice cream sellers across the region will hope to do a roaring trade on what is expected to be the hottest day of the year so far, it seems that ice cream is not for everyone.
John Miller, who is selling ice creams at Diss Mere, said that business has been 'ticking along' during the recent heatwave.
But he is also keen to dispel myths that ice creams sellers are rushed off their feet on the hottest days - as sometimes they can also be searching for custom.
'There is a misconception that hot equals ice-cream but that's not true,' he said.
'When it's too hot the town empties.
'The perfect day for buying ice cream is a warm day with a breeze. I think a little breeze across the Mere reminds people of a sea breeze.
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'People have been struggling a bit in the heat, but just because it's warm today doesn't mean it will be next week.'