Regulars and staff at the White Horse Hotel in Blakeney have raised �500 to help the RNLI's life-saving work.

Representatives from the hotel visited Cromer lifeboat station this week to handover a cheque to the Cromer lifeboat crew.

The cash was raised through the hotel's 100 Club; a locals' membership and loyalty scheme.

One hundred places were made available to join the club and the joining fee of �5 was donated to the RNLI.

Membership was quickly snapped up and lessee of the White Horse Francis Guildea with a member of the team at the White Horse, Bethany Starman, travelled to Cromer to present the proceeds.

The pair enjoyed a full VIP tour of the station and came away very impressed by the work carried out by the volunteers there.

'We were astounded at the levels of technical expertise needed to operate the boat and even more so by the amount of money required to keep this fantastic resource afloat ' said Ms Guildea.

The team at the White Horse Hotel has nominated the RNLI as their chosen charity for 2012 and plan to raise more funds throughout the year.

'Seeing first hand the tremendous work the RNLI undertake has made us even more motivated to raise further funds' said Ms Starman.

'We felt like real VIPs when we were shown around and want to thank the crew for making us feel so welcome.'

Further funds are to be raised through the hotel's White Horse Wednesdays; a once-a-month evening of live music.

The next event features vocals and acoustic guitar duo Harvest on March 21 and bookings can be made via the hotel on 01263 740574.