Before even the first pint is pulled at Gorleston's new high street pub, there is the tricky business of deciding on a name.
Pub chain JD Wetherspoon's has come up with a short-list of five for the £1.5m watering hole and readers are being asked to vote for the one they like best.
Chiming with tradition the contenders all give a nod towards the history of the area leaving potential patrons to decide whether they want a tot of rum in The Ruby Lamp or a swift half in the Herring Fleet.
Wetherspoon's founder and chairman Tim Martin said: 'We take the names of our pubs seriously.
'Our aim is always to give the pub a historic or personal link to its area.
'We are asking readers of the Great Yarmouth Mercury to select the name from the choice of five which they believe will best suit the pub.
'We look forward to receiving their views on the name they most want above the pub.'
Spokesman Eddie Gershon said the pub asked the public about suitable monikers in around five out of 80 cases.
In Gorleston their research had reavealed a clutch of equally good names meaning it made sense for the people who would use it to have the final say.
Mr Gershon added: 'The bottom line is that our pubs are there for decades and the name of the pub is not going to change so we want to get it right.'
He added that they would not be accepting other suggestions.
Wetherspoon's has planning permission and licensing in place for the GT Motors site in High Street, Gorleston, meaning work could start at any time.
In reality the chain's pub opening schedule is full until August, but it could be included in the next programme although nothing has been decided yet.
Wetherspoon's has some 930 pub the majority of which have local rather than generic 'chain' names.
The only Wetherspoon's pub in the borough is the Troll Cart in Regent Road, named after the 12ft long, two-wheeled carts that were used to transport people and provisions along the narrow Medieval Rows.
The options are:
The Ruby Lamp
Close to the GT Motors site is a small 1970's-built shopping precinct, replacing a large old house called The Woodlands (now the name of a modern house nearby) and its tree-lined grounds.
In the late 19th/early 20th centuries The Woodlands was occupied by the distinguished local photographers Alfred Yallop and his son, Sydney. Their extensive glass plate collection is a record of Gorleston's past. The Yallops used the old house as a developing and printing works, where they used darkroom lamps like the candle-lit Ruby Lamp and Hock Bottle.
The Herring Fleet
Before the 1860s, a Captain Plummer lived at The Woodlands.
During the 1860s, it was the residence of Robert Hewett, who moved to Gorleston to oversee the transfer of the family's Short Blue Fleet, to benefit from the herring trade. The fishing fleet was named after its 'short blue' flag now the name of a High Street pub.
A new quay was built, where Hewetts' constructed and repaired fishing smacks. Hundreds of tradesmen were employed here, alongside droves of Scots fisher girls who came to Gorleston every year to gut and pack herring.
The William Adams
The legendary life-saver William Adams was born in Gorleston, in 1864. Dubbed the Hero of Gorleston, he is credited with saving 140 people from drowning, mainly during his
time as a bathing hut attendant on Gorleston Beach. Adams was also a swimming instructor and coached some of the leading swimmers of the day.
He died in 1913 and is buried in Gorleston Old Cemetery. The name of the swimming legend lives on in William Adams Way.
The William Fleming
The famous Gorleston lifeboatman William 'Billy' Fleming received numerous awards for his bravery, including the RNLI's Gold Medal. Fleming joined the Gorleston lifeboat in the late 19th century. He became coxswain in 1922, when he was in his late 50s and held the post for twelve years.
During his many years of distinguished service, he helped rescue 1,188 people.
The Lifeboatman
There were originally two separate lifeboat stations in Great Yarmouth and Gorleston, situated on either side of the River Yare.
They were merged in 1926, when the Gorleston station was renamed Great Yarmouth and Gorleston. The refurbished Victorian boathouses now provide berths for the
RNLI's Trent class lifeboat, Samarbeta, and the Atlantic 75 inshore rescue boat, Seahorse IV.
• Cast your vote for your favourite name on the Great Yarmouth Mercury Facebook page, or by filling in the form in the Mercury on June 17.
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