It's an event that sees thousands flock to the seaside to celebrate and enjoy a range of fun filled activities.
This Friday sees the start of the annual Wells Carnival, put together by a team of volunteers to offer the people of Wells, and the rest of Norfolk and beyond, a week full of enjoyment.
This year's event includes beer festivals, a tug of war, a fishing boat rally and even live music.
Carnival chair Patrick Weston said: 'I think at least 10,000 people will come down to the event. It's a great show of community spirit and it's a real community event.
'We have no idea why it's such a popular event but we just try to keep it old style but bring in a few new events to keep it exciting every year.'
The carnival will take place over 9 days which includes 120 different events, ending on Sunday August 5.
The main carnival parade takes place on Saturday August 4, with different costumes and floats on display for carnival goers to view.
Mr Weston added: 'It really is a wonderful event with so many great costumes on display.
'Loads of people who have moved away from the area come back to the town and it's a great celebration. The entire town comes together to have a great time.'
The carnival is able to take place thanks to a committee of members who work all year round to ensure everything runs smoothly.
Mr Weston said: 'As soon as this carnival finishes, we will start planning the next one. It's a committee of about 30 people and lots of friends have joined to help us out.
'It's an amazing group of people from all different walks of life and different ages that come together and make it work.'
The event also raises money for different charities, who are able to apply for funding once the carnival finishes, with £10,000 donated to local causes last year.
Parking is available both in Wells and in Holkham with signs in place to direct drivers.
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