Waveney Valley tourism project funding approved

Council leaders at Waveney have approved a proposal to take a lead role on a project to attract more visitors to the Waveney Valley.

The council's cabinet agreed to take the helm of the second phase of the Waveney Valley Identity Project and provide �2,700 to the scheme between 2012 and 2014.

The second phase of the project could see the development of a food and drink festival, an online marketing campaign, plaques and signs for tourism businesses and the appointment of a Waveney Valley tourism officer.

The scheme is estimated to cost �84,000 with 90pc of the money coming from the Rural Development Programme for England.

South Norfolk and Mid Suffolk district councils are also providing funding for the second stage.


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Waveney council papers say the second phase will 'enable the growth and development of the Waveney Valley; this will lead to increased visitors and improve the Waveney Valley as a place to live, work and rest'.

In 2010, the three councils began work on the Waveney Valley Identity Project which was launched in June last year.

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Its first phase will see 40 road and 50 railway station signs being installed over this spring and summer.

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