Waveney MP Peter Aldous is backing apprenticeships in the district – and he has joined a campaign to spread awareness of the opportunities that are on offer to young people and businesses.

Mr Aldous is one of 100 MPs who have joined the fight, pledging to champion apprenticeships in their local area – and ensure that their constituents benefit from the increasing number of quality apprenticeships on offer as the Government heads toward its target of three million apprenticeship starts by 2020.

The campaign – the Parliamentary 100 in 100 – is led by MP Nadhim Zahawi, as the Prime Minister's Adviser on Apprentices. It will see an announcement by an MP every day for 100 days. These announcements can include pledges from local businesses, charities or schools to take on apprentices for the first time, or to grow their existing apprenticeship programmes.

Mr Aldous said: 'Apprenticeships offer a brilliant opportunity for local businesses to help develop the careers of talented young people here in Waveney and ensuring the workforce of the future has the skills it needs. People such as Jamie Oliver, Stella McCartney, and even Alex Ferguson all started their careers as apprentices – not to mention many of today's business leaders.

'Young people are the rising stars of the future, and local employers need to help grow that talent. The Waveney and Suffolk Chambers of Commerce are already doing great work in boosting apprenticeship numbers, and Waveney can benefit greatly from an additional campaign.'

The formal launch of the campaign will be held in the House of Commons next month (February).