It is not your usual beach day sight but that didn't stop dozens of visitors flocking to Cromer's beach to sit back, relax, and watch as the sea was conducted as part of a unique arts event.
Wearing a black tailcoat and bowler hat, Henry Layte, proprietor of Norwich's Book Hive and Propolis Books publisher, took his post on top of a step ladder placed into the water's edge at the town's East beach.
It was all part of an inaugural event being staged by new arts venture, Kunsthalle Cromer - a new non-profit arts organisation providing art, events and publishing, on the north Norfolk coast.
Gary Clark lives locally and brought his family along to watch the event. He said: 'It's very fitting to the atmosphere here on the beach. We all think it's marvellous.'
Another spectator who came across the event by chance, tourist Anna Hill, said: 'What a unique thing to do. It's not a sight I was expecting to see, that's for sure, but quirky nonetheless.
'Everyone seems to be having a good time and it's certainly attracted a lot of attention while I've been sitting here.
'The children all seem to be having a great time too.'
The performance itself was a re-enactment of a 1967 happening and was directed by arts writer and academic Sarah Lowndes, who has recently moved to Norfolk with her husband, Turner Prize winning artist Richard Wright.
The Sea Concert (The Panoramic Sea Happening) by Tadeusz Kantor was first staged at Osieki on the Polish coast, with conceptual artist Edward Krasiski, who also dressed in a black tailcoat and conducted the waves from a stepladder while being watched by spectators in deckchairs.
While many of the weekend's viewers took advantage of the supplied deckchairs at the free event, many others also brought their own. And as Mr Layte conducted, children enjoyed dancing around him and splashing in the sea.
- Find out more about Kunsthalle Cromer via Twitter @KnsthllCromer, Instagram 'kunsthallecromer', or by searching for Kunsthalle Cromer on Facebook.
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