A balmy summer and Brexit shock made for a strong summer for Great Yarmouth's tourism traders.
The Greater Yarmouth Tourism and Business Improvement Area team (GYTBIA) say the seaside town enjoyed a successful season, with millions of visitors heading to the east coast.
About one million holidaymakers stay in greater Yarmouth every year, while six times that enjoy day trips, generating more than £591m for the local economy - and about a third of its wealth and jobs.
Next year, the all-new Haven Great Yarmouth Airshow is expected to see visitor numbers swell by another 300,000 people in June alone, with anecdotal evidence suggesting holidays are already being booked around the show.
Gareth Brown, GYTBIA chairman and Haven Caister Holiday Park general manager, said: 'People from hotels, restaurants and attractions are saying they had a very strong year.
'In this business you can never say exactly why, but the weather was good into September and October, and Brexit had an impact. Here at Haven it was really quiet in the two weeks after the vote, but since then it has been record bookings.
'People are enjoying the Great British seaside, our wonderful heritage, along with all the attractions and services we have to offer.'
He said the tourism body, which replaced the Great Yarmouth Tourism Authority, had worked to increase marketing of the area and stage events.
Fifty BID levy-payers and councillors recently visited Weston-super-Mare to swap seaside tourism tips with their West Country counterparts.
Mr Brown said: 'We share information, think about we are doing and what we can learn. The size of our 50-person party shows what a strong, close community we have in Great Yarmouth. All these people were willing to pay for a trip to learn from other resorts in the UK.
'Trips like this strengthen the bond among the levy payers and reinforces how lucky we are in having an active BID.'
For more information, visit www.great-yarmouth.co.uk• Do you have a tourism story? Email lauren.cope@archant.co.uk
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