When self-confessed Canaries addict Jack Reeve went trawling for a fix of fan commentary, he was disappointed with the offering.
So the 15-year-old season ticket holder decided to take matters into his own hands - setting up his own internet video channel.
Under the name Talk Norwich City, he films his own match reviews and opinions on players.
And the popularity of his YouTube videos - recorded in his bedroom in Private Road, Ormesby - has soared.
'It all started off as a bit of fun really, then I started taking it seriously six or seven months ago,' said Jack. 'It spiralled and now I've got 1,500 subscribers and 250,000 views from 150 countries.'
The Flegg High School pupil claims his YouTube channel is the biggest unofficial NCFC channel in the world, and shows there is demand for fan opinion.
'I like to give my views as there were channels out there for the big teams like Man United, and I wanted other people's opinions on Norwich,' he explained. 'But they weren't there, so I thought I would do it.
'I put how I think the team play best, unique stats outside the mainstream media, things like that.'
He tries to upload two videos per week, and now has more than 80 on his page.
And Jack, who lives with mum Alyson and dad Alan, has grown to enjoy his role as amateur presenter.
'It's improved my confidence around people, and if you go back to the first video to now there's a big improvement,' he said. 'I've been a fan all my life.
'I got a season ticket three seasons ago and that's allowed me to watch them a bit more.
'I also got a media pass for the under 21s so I get to go behind the scenes now.'
His one to watch in the under 21s squad is Harry Toffolo, and he said Leroy Fer has been his standout player in the first team this season.
His dream is to present football coverage on TV, and he has been encouraged by leading lights in the industry.
'The most notable comments were from Jake Humphreys and Simon Thomas,' said Jack. 'They said they like what I'm doing.
'All my friends enjoy seeing a familiar face too.'
He hopes his videos will serve as a portfolio to go on to bigger things, and has even had Talk Norwich City clothing printed up to sell.
Building on his videos, Jack is set to begin a Wednesday slot on Future Radio in the near future, from 6.30pm to 7pm.
And asked if he could become the next Jake Humphreys or Simon Thomas, Jack said: 'It would be nice to bring it back to Norwich.'
To see more of Jack's videos, see youtube.com/talknorwichcity
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