About 37 elderly people were on their way home from a day trip to Sandringham when their coach was involved in a crash which killed a Fakenham man yesterday (Friday).

Emergency services were called to the scene of the accident on the A1067 between Guist and Great Ryburgh, near Fakenham, at about 4.50pm.

The crash involved a coach and three cars – a green VW Golf, a purple Ford Focus and a blue Ford Focus.

The driver of the purple Ford Focus – a man from the Fakenham area – died at the scene.

A female passenger in the VW Golf was taken to the Queen Elizabeth Hospital at King's Lynn with a head injury and three coach passengers were taken to the Norfolk and Norwich University Hospital with a leg injury, chest pains and facial injuries.

Other passengers were treated by paramedics for shock and the coach driver suffered minor injuries to his hands.

Police have thanked the community – including the local pub – who rallied round to help.

A spokesman said: 'A nearby pub, the Ordnance Arms, was used as a location to take the coach passengers to and acted as a triage centre to enable medical staff to check no-one had sustained serious injures.'

Trevor Groom, landlord of the Ordnance Arms, said: 'It happened a few hundred yards up the road towards Fakenham. We had all the people off the coach down here afterwards. They were all older people.'

Police said the coach had been carrying about 37 elderly people who had been on a day trip to Sandringham.

It is unclear which coach company was operating the vehicle involved in the crash.

Local firm Richards Coaches, based at Guist, also helped out by driving uninjured passengers to Norwich.

Police are investigating the cause of the crash. Anyone with information should contact Sgt Simon Atherton from the road policing team on 0845 456 4567.