Papworth Hospital confirmed this afternoon the well-known Fakenham auctioneer James Beck is still in a critical but stable condition following a road crash on Sunday.
Mr Beck, 38, was riding a blue Aprilia ESV 1000cc motorcycle when he was in collision with a blue Volkswagen Golf on the A148 Creake Road at Sculthorpe at around 2.40pm on Sunday.
He suffered life-threatening injuries including a broken right collar bone, a damaged right lung and internal bleeding.
Mr Beck, who lives in Colkirk and runs long-established family business James Beck Auctions on Cattle Market Street, Fakenham, is being treated at Papworth Hospital, in Cambridgeshire.
Mr Beck's family have asked for people to respect their privacy during this difficult time.
Anyone with information about the incident should contact PC David Cole or Sgt Paul Cross at Swaffham Roads Policing on the non-emergency 101 number.
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