UPDATE: A10 near Downham Market reopens after crash which injured three people

Three people have been injured following a crash on a major West Norfolk road this afternoon.

A green Volvo and a black Volkswagen Gulf collided on the A10 near Stow Bardolph, between Downham Market and King's Lynn, at around 1.15pm.

Emergency services, including an air ambulance, raced to the scene and police officers quickly put diversions in place at the Bexwell roundabout and at the road's junction with Runcton Road.

Two people were trapped in one of the vehicles after the crash and were rescued by firefighters.

A male with chest and arm injuries, a female with spinal injuries and a third person were treated at the scene by paramedics before being taken to Queen Elizabeth Hospital in King's Lynn.

The diversion remained in place for more than three hours before the road reopened at 4.30pm.

This accident comes after a fatal crash on the same stretch of road on November 15, 2010.

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Sam Cotterell, 18, died when his blue Renault Megane people carrier collided with a red Renault Trafic van during the morning rush hour.

Mr Cotterell lived in the Downham Market area and worked as an apprentice at King's Lynn-based firm Cooper Roller Bearings.