Brexit-voting Labour voters are in the sights of the UK Independence Party's new leader Paul Nuttall who is poised to take over from Nigel Farage.
The North-West MEP pledged to unite the party after winning 63pc of the vote in the second leadership contest this year.
Diane James, who was elected in September, stood down from the top job after just 18 days in charge in October triggering the latest contest.
Mr Nuttall struck a patriotic tone pledging to 'put the great back into Britain' and said: 'I want to replace the Labour Party and make Ukip the patriotic voice of the people.'
The new leader has been MEP for North West England since 2009 and has served as UKIP's chairman and deputy leader.
Born on Merseyside, he is regarded as well-placed to poach northern working-class voters from Labour.
Of the 32,757 ballot papers sent out, 15,405 were returned with the lion's share going to Mr Nuttall, while former deputy chairwoman Suzanne Evans secured 19.3pc of the vote, and 18.1pc went to ex-soldier John Rees-Evans.
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