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Business event linking up Norfolk producers with trade in China

PUBLISHED: 18:00 28 February 2018

The LinksEast UEA event. From Left to Right, Sarah De Chair from Norfolk Food and Drink, co-organisers, Ellie Comack and Anni Valentine from the UEA business school and Clarke Willis. Photo: LinksEast

The LinksEast UEA event. From Left to Right, Sarah De Chair from Norfolk Food and Drink, co-organisers, Ellie Comack and Anni Valentine from the UEA business school and Clarke Willis. Photo: LinksEast

LinksEast

Food from the region’s finest producers has been tasted and critiqued by Chinese students at the University of East Anglia (UEA).

Around 200 students took part in the event held by the university’s Business School.

The event has been held to promote trade with China and offer local producers from Norfolk and Suffolk an opportunity for regional branding, product offering and develop in the market.

This is an initiative from LinksEast, an organisation that enables communication and trade between SMEs in East Anglia interested in trading in and with China.

A spokesperson for LinksEast, said: “LinksEast is delighted to be involved with this UEA initiative in promoting local artisan food and drink from Suffolk and Norfolk to the Chinese undergraduates and post graduate students.

“This event follows on from ‘The Spirit of Youth’ campaign where the ambassador and proud UEA alumni, Jiang Shuying visited in the summer and tasted locally grown artisan food and drink.”

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