A new cake stall is set to become the cherry on the top of the market's thriving foodie scene.
Katie's Cake Box has been sprinkling a little magic on the market, with desserts and celebratory cakes on offer.
The stall was opened earlier this week on the city's historic market by baker's daughter Katie Hitchborn, who taught herself to make wedding cakes by watching YouTube tutorials.
The sweet treats on sale include cupcakes, macarons, gingerbread boys and girls and even unicorn sugar cookies.
Mum-of-three Miss Hitchborn, 36, said: 'Baking has always been a big part of my life. My dad has been a baker since he was 15, going on to have his own bakery.
'I worked for my dad for 10 years on the confectionery side. Then in 2011 I had my youngest daughter and wanted a way to stay at home and work around her, so went on a quest to teach myself the wedding cake side of baking.
'I spent many hours watching YouTube videos on cake decorating and sugar flowers and probably got through 100 books!'
Miss Hitchborn will also follow in the footsteps of her grandad Ken, who had a tea stall on Norwich Market after the Second World War called The Victory.
He even introduced the first hot dog to the market.
In 2013, Miss Hitchborn launched Katie's Cake Box from home whilst still working part-time in her dad's bakery The Breadwinner, in Unthank Road, Norwich.
But his retirement in December 2016 prompted her to take a slice of the action and open her own stall on the city's market.
Whilst Miss Hitchborn will work at home baking products, the stall will be manned by her eldest daughter Kaily.
Miss Hitchborn added: 'I've always seen Norwich market as vibrant and friendly with lots of history, a perfect place to start up on my own.
'Its central location and affordability were also things that made it the perfect place.'
Katie's Cake Box is located at stall 126 and open Tuesday to Saturday, 9am to 4pm.
You can get involved with our Get Behind Norwich Market campaign by tweeting @EveningNews with the hashtag #NorwichMarket, or visiting the Norwich Evening News Facebook page. Get in contact and tell us why you love the market and send us your photos.
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