Trowse mother delivers challenge to prime minister David Cameron

Child Eyes campaign group, including Claire Riseborough from Trowse (second from right), take their

Child Eyes campaign group, including Claire Riseborough from Trowse (second from right), take their petition to No.10 Downing Street. - Credit: Submitted

A Norfolk mother has delivered a petition of over 22,000 signatures to Number 10 Downing Street, as part of a national campaign which is trying to stop inappropriate content being displayed at child height in shops.

Claire Riseborough, from Trowse, joined protesters from the Child Eyes campaign at Westminster to deliver what they described as an 'uncomfortable package' to prime minister David Cameron.

The package included a wallpaper roll of images found at child height in shops in the UK showing what the group consider to be 'sexualised and pornographic' images from daily tabloid newspapers and lads mags.

The package also included a petition of over 22,000 signatures asking for the government to make the display of porn around children illegal.

The protesters marched to the Houses of Parliament, dressed as children's characters and carrying banners of recent tabloid covers, to highlight how the images are displayed next to children's magazines and comics.


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Claire Riseborough, 37, had become involved in the campaign after being shocked to see a copy of the Daily Sport alongside her nine-year-old son's favourite magazine, Moshi Monsters, at the Co-op store in Wymondham.

The Co-op has since become one of the retailers to insist on modesty covers for lads mags.

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Ms Riseborough said of the London protest: 'We had some amazing support from the general public and everybody seemed to agree about what we were doing.

'What we are trying to do is say enough is enough and the general public's support was overwhelming so we felt it was a success in getting our message out there.'

The government has so far only recommended a voluntary code for retailers, with the Child Eyes group citing recent reports such as The Bailey Review, Letting Children Be Children 2012, which found that exposure to sexualized images is negatively effecting children's sexual development, relationships and self esteem.

Ms Riseborough added: 'I think adults are so desensitised to it all, we just go in to shops thinking about what we are going to make for dinner and don't notice the front pages. I think it's just irresponsible retailing for them to not e covered up.'

Do you agree with the Child Eyes campaigners? Write to Letters, Prospect House, Rouen Road, Norwich, NR1 1RE.

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