A man found dead in his home on Tuesday was described by colleagues today as a 'true leader' with 'boundless enthusiasm'.

John Best, 32, was discovered dead in his flat on Mousehold Street, Norwich on Tuesday morning.

In a statement his company CBS Media, based on Prince of Wales Road, who he had worked for since January 2008 as a sales manager, said: 'John was a huge asset and the highest achiever in the company.

'Incredibly ambitious, competitive, intelligent and talented, he was viewed by many of his colleagues as a true leader, who would never crumble under pressure.

'John was easily the most exuberant character in the office.

'His voracious appetite for knowledge and his ability to talk about absolutely anything to anybody were both clearly major advantages for a career in sales, but also made him one of the most entertaining people in the office, as well as the pub.

'Above and beyond this, however, John will be remembered for his warmth, his charm, his humour, his talent, and his joie de vivre.

'We will miss him dearly and deeply.

'Our thoughts and love go out to his family.'

Police and paramedics were called to Mousehold Street, near to Silver Road, at 7.10am to Mr Best's flat.

At the inquest into his death which opened today, Norfolk coroner William Armstrong said the cause of death had not yet been established but it was not being treated as suspicious by police.

Mr Best who had previously worked for Schofield Publishing in Cringleford had a particular interest in the energy sector.

The Sheffield Hallam University graduate, who was originally from Doncaster, helped set up a European oil and gas magazine in 2006.

Mr Best also developed the Euroasia industry magazine for CBS Media.