Thirty jobs could be created in the region, with new Travelodge sites being looked at in Cromer and Wisbech.

The news comes after the first Travelodge was opened in King's Lynn. The 68-room hotel at Hardwick Business Retail Park, near the South Gate roundabout, represents an investment of £5m and has created 15 new jobs.

The company's 532nd hotel was officially opened by borough mayor David Whitby and Travelodge people director Hannah Thomson, who was born and raised in Lynn, on Friday.

Norfolk's eighth Travelodge hotel has been designed in line with the company's new contemporary brand design and features the new upgraded room concept and bespoke king-size Travelodge dreamer bed.

Bosses said that, with more people enjoying time in the area, it was looking for new hotel sites in Wisbech and Cromer, which could create around 30 jobs.

As part of its investment within the area, Travelodge recently opened its first hotel in Thetford and has spent £100,000 upgrading its six other county hotels in line with the company's new design. Ms Thomson, who lived on South Everard Street and attended Whitefriars Primary School in the town, said: 'The Norfolk economy is growing at pace and with increasing visitor numbers to the area, there is still a shortage of good quality accommodation at a great value price.'

Mr Whitby said: 'The addition of Travelodge will have a positive impact by providing employment for residents and affordable accommodation for visitors.'

Hotel manager Keith Sturman added: 'As our research shows, Travelodge customers will spend over £2m annually with local businesses during their stay with us.'

Are you opening a new hotel in the area? Email david.bale2@archant.co.uk