Administrators trying to keep trips going for Norfolk, Cambridgeshire and Lincolnshire customers

Strong interest in a King's Lynn-based coach holiday company which went into administration this week could mean it will be sold as a going concern.

Harrison Holidays, which operated for more than 50 years, called in the administrators leaving more than 200 people unsure if their planned day trips and holidays would be going ahead.

Norwich-based administrators Parker Andrews has received around 20 expressions of interest in the company since the news broke on Wednesday, and director and insolvency practitioner Jamie Playford said he was hopeful Harrison would be taken over in the near future.

In the meantime his company is negotiating directly with insurers to try and ensure holidays already booked can continue to run.

Initially the insurers could not find another company to take over the immediate trips for customers, so the administrators are working to try and keep things running for the rest of this month.

Harrison Holidays had received �250,000 in deposits and payments from customers and each trip is being looked at individually.

Keeping the holidays going is cheaper in the long-run for the insurers, said Mr Playford, who added the administrators were also trying not to disappoint customers who may have already paid for a holiday.

'If we do not find a buyer by the end of the month then we will start looking at the December trips. It is moving all the time so customers should keep checking,' he said.

The purchase price for Harrison Holidays would also remain higher if planned holidays went ahead, added Mr Playford.

Twenty members of staff lost their jobs as a result of the administration and the company's High Street offices have remained locked with a note on the door directing customers to Parker Andrews.

Customers who had booked to holiday abroad should be covered by industry operator ATOL although the coach transfers may have to be re-organised.

Mr Playford said if the company was not sold fairly quickly, some day trips may not go ahead after the end of this month and customers who have already paid may not get a refund as there was no cash in Harrison's kitty.

Parker Andrews will be contacting all customers with planned trips over the next few days. A letter will also be going out and the company website will be updated frequently - click the link on this page.

There is also a customer helpline, open during office hours, on 08450 036832.