Robinsons Skoda, part of Robinsons Motor Group, has expanded to a new site in Norwich to meet the growing appeal of the brand.

The bigger showroom, in Wingate Way, opens today with the service department operating from Monday.

Robinsons Skoda retailer principal Terry Holman said: 'We are very excited about the move to our larger site on Wingate Way. The new corporate identity design really makes the new dealership, and the new Skoda model range, stand out.

'The generous space makes for impressive presentation of our new and used vehicles. We have also carefully planned the layout and structure of the interior functional zones to provide maximum comfort for the customer.

'The new premises meet the needs of the growing brand and the aspirations of the customers. Customer expectation for the brand is a lot higher than when we moved into Barker Street 15 years ago.'

The new showroom can display 10 cars – compared to four in the old one in Barker Street – which is important with Skoda now having a much wider model range and an increasing market share with larger volumes and record UK sales.

The modern Skoda showroom features the brand's new corporate identity, being rolled out to dealerships across the UK, including a halo wall to feature the range's 'star car' and a model configurator using a 50in TV so customers can see how their chosen car would look.

The Wingate Way site used to house Robinsons Mercedes-Benz before that dealership moved to a new purpose-built showroom in Barker Street and was then used as a temporary base while the Volkswagen showroom was given the latest corporate refurbishment.

The new showroom also brings Robinsons Skoda closer to the group's Volkswagen car and commercial vehicle sites and Mercedes-Benz dealership.

The expansion also see Robinsons Skoda looking to recruit another member of the sales team.

Contact Robinsons Skoda, in Wingate Way, Norwich, on 01603 751050 or visit the website at www.robinsonsmotorgroup.co.uk/skoda