A long-running councillor concerned about rat-running in a Norwich suburb is pushing for traffic calming technology over safety concerns.

Eastern Daily Press: County councillor Tim East. Picture: Bill SmithCounty councillor Tim East. Picture: Bill Smith (Image: Archant � 2014)

Tim East wants Norfolk County Council and the Camera Safety Partnership to back the introduction of two average speed cameras along West End in his Costessey ward.

The 20mph road has houses either side and St Augustine's Catholic Primary School at one end.

Mr East said despite traffic calming measures, featuring pinch points and rumble strips, drivers in the rat-run area exceed the speed limit which create safety concerns for residents.

The county councillor and town council want average speed cameras along West End to prevent the problems of speeding and minor accidents increasing after the Northern Distributor Road (NDR) opens from the A47 at Postwick east of Norwich to the A1067 Fakenham Road to the west.

A working group, including Mr East, town councillors and South Norfolk Council representatives, monitored drivers along West End for a month from December 4 last year and out of 119,000 cars 81,000 were speeding.

These statistics will be reviewed by Norfolk County Council highways officials, according to Mr East.

He said: 'We had a full and frank discussion with highways officers who were made aware of speeding on West End.

'There are numerous shunts and accidents on the road. This problem has been ongoing for 50 years.

'The old remedies are ineffective so let's think out of the box and think about something different. One way forward is average speed cameras.'

A county council spokesman said: 'We would not be able to support such a scheme at this time. The main reasons for this are that there is no evidence of a speeding problem, nor any necessity for a casualty reduction scheme with the absence of any accident record.

'The county council will undertake planned traffic monitoring as part of the NDR scheme development and we need to see what happens when the road is opened. The requirement for any additional traffic calming, over and above that already being developed by the county council, can be reviewed then when we know what is happening.'