Flower power Alfa Norwich-bound

An exclusive work of art inspired by Alfa Romeo has been unveiled to celebrate the launch of the new eco-friendly Alfa MiTo 1.3 JTDM-2 85bhp Sprint in a partnership between the Italian marque and Castle Galleries.

The artwork has also been wrapped on to the new low-emissions MiTo and is coming to Castle Galleries in Chapelfield, Norwich, from Thursday, August 4 to Sunday, August 7.

Renowned artist Louise Dear was the perfect partner for the bespoke piece due to her typically young and exciting style, which combine classic beauty with unique design – characteristics shared with Alfa Romeo's sporty compact MiTo.

Using a complex method of layered paint on to aluminium, she modelled the flamboyant art, entitled Because I Can, on her 17-year-old daughter and introduced unmistakable influences from the MiTo.

The inspiration behind the art derives from Alfa Romeo's new congestion charge-free MiTo, which has only 95g/km of CO2 emissions, and is interpreted in the subject through a vibrant floral backdrop and mix of bold colours. The painting also incorporates elements of the iconic Alfa Romeo logo, and legendary Cloverleaf symbol which is synonymous with the brand.


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Louise said: 'I really wanted to capture Alfa Romeo's heritage and elegance within my creation, while bringing out the stylish and fashionable aspects of the Alfa MiTo.

'The Alfa MiTo is targeted at a young, stylish audience who have a positive attitude towards life, and are focused on being successful, and within my painting I have tried to bring this across using a combination of designs that convey powerful imagery mixed with elegance and beauty.'

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Naz Jamil, brand communications manager for Alfa Romeo UK, said: 'The floral-based design and vibrant colour selection conveys the car's fun and even greener credentials.'

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