Desira fires up Abarth

Norwich Fiat dealership Desira has launched its specialist Abarth showroom for East Anglia.

The showroom, in Heigham Street, Norwich, has a new Italian racing floor, chrome designs and sporting memories. You can not only see, feel and drive these fabulous Italian mini supercars you can also build your own custom Abarth using the showroom configurator.

The Abarth range includes the 500 hatchback and convertible, 165bhp Punto Evo and Abarth 695 Tributo Ferrari – the exclusive Abarth 500 that consolidates the links between Abarth and Ferrari.

Plus with an Esseesse kit you can also upgrade your Abarth to create more speed, stronger acceleration, the perfect roadholding, precision handling and some seriously sweet styling modifications.

Managing director Stuart Stone said: 'As we are due to celebrate our 40th anniversary this year it seems the perfect time to be adding such a prestigious and sporting brand to the group.'

You may also want to watch:

Desira Group has seven sites in East Anglia and one in north-west London employing 220 people and sells Alfa Romeo, Citroen, Chrysler, Jeep, Fiat and Nissan.

Check out the full Abarth range online at

Most Read

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter