A traffic survey could be carried out as part of a campaign to improve a Norfolk town centre.

Diss Town Team is hoping to hire traffic engineers to examine what are the peak periods for traffic in the town, where the vehicles are going and at what time of the day.

The results from the survey will be fed into the Disscover business plan which aims to make Diss a more attractive place to visit.

The team's leader Oliver Chapman said as yet the survey was still at the idea stage, but if the team did decide to go ahead, a team of private consultants could be hired to conduct the analysis.

He said the survey results could be used to feed into initiatives such as improved signs to encourage shoppers to visit other parts of the town centre.

In May, the team missed out on �1 Portas Pilots funding after looking to buck the trend by aiming for slightly less funding and use the publicity generated to increase interest in the town and generate funding for town centre improvements.

The Pilots scheme was set up by high street guru Mary Portas, Queen of Shops, to give 12 towns the opportunity for a share of �1m funding for improvements to their town centres.

However, the Diss team have automatically been entered into the second round of Portas funding and have received a boost of funding from a mystery benefactor.

Mr Chapman said: 'We want people to come into the town and have a positive experience and then tell their friends and family so they also visit the town.'