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Time running out to name Woodforde’s Brewery Norfolk Day charity beer

PUBLISHED: 10:29 23 April 2018 | UPDATED: 10:29 23 April 2018

Woodfordes Brewery preparing to celebrate Norfolk Day. CEO James Hughes, left, with chief operating officer Nick Dolan. 
Picture: ANTONY KELLY

Woodfordes Brewery preparing to celebrate Norfolk Day. CEO James Hughes, left, with chief operating officer Nick Dolan. Picture: ANTONY KELLY

Archant Norfolk 2018

Time is running out to send in your name submissions to name a new beer being brewed for Norfolk Day.

Norfolk Day LogoNorfolk Day Logo

Woodfordes Brewery, one of the main sponsors of the celebration on Friday July 27, is working with local children’s charity Break for the competition.

Readers are being asked to submit possible names for the beer with a range of prizes on offer for the winning suggestion.

Woodfordes chief executive James Hughes said the as yet unnamed beer would be launched at the Norfolk Show and available to buy until the end of September with a percentage of sale proceeds going to Break.

“We held a similar initiative last year where we raised £1,800 for charity,” he said.

“It was a big success so we decided to do it again this year and have partnered with Break, a children’s charity which does some wonderful work in the county.”

Prizes for the winner will include spending a day with the Woodfordes head brewer, a table for four at the Fur & Feather, and a goodies basket that will include some bottles of the newly named product.

The winner’s name will also appear on the label.

“We’re looking for a name that will be unique to Norfolk,” said Woodfordes COO, Nick Dolan.

“The label design will incorporate the yellow and black colours of the Norfolk Day logo so we’re after something that will really stand out and represent the county.”

The new beer, which is being billed as a “sunshine session ale bringing new tastes to savour those golden summer months” will be available on cask at Norfolk pubs and a limited edition amount of bottles will be produced.

Break’s Martin Green said they were delighted to partner with Woodfordes.

He said: “This forms part of Breaks 50th year celebrations and we have been speaking to Woodfordes for a while now so we are pleased they have chosen us to partner with them.”

Name submissions can be made at www.woodfordes.co.uk/break50 and entries close May 31.


To send information about Norfolk Day events email norfolkday@archant.co.uk, tweet @norfolk or message the Norfolk Day Facebook page.

Norfolk Day online shop

An online shop has been launched selling Norfolk Day marketing material which event organisers can display on the day.

The shop is selling a four-pack of flags, four-pack of A3 posters and 20 balloons at £4, while 5m of bunting is £7.50.

Celebration packs containing all of the above are available for £15.

Norfolk Day takes place on Friday, July 27 and is intended as a day of fun in which individuals, community groups and businesses are encouraged to get involved by hosting or participating in events.

The initiative was launched by the EDP and Norwich Evening News in partnership with BBC Radio Norfolk and has the backing of business and community organisations who are planning events for the day.

Details of events will be revealed in the newspaper, online and via social media.

To order Norfolk Day materials, visit The Norfolk Day Shop.

Estimated delivery time is 28 days.

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