Three men have been jailed for a total of 10 years and seven months for selling fake DVDs following a successful investigation by Suffolk Trading Standards.

Eastern Daily Press: The men managed a counterfeit DVD business over a two-and-half-year period selling over 30,000 DVDs. Picture: TRADING STANDARDS.The men managed a counterfeit DVD business over a two-and-half-year period selling over 30,000 DVDs. Picture: TRADING STANDARDS. (Image: Archant)

Frankie Ansell, of Grove Road, Beccles was jailed for 45 months and his cousin Lee Ansell, of Stonebow Close, Loughborough was jailed for 41 months. Howard Davey, of Esher House, Eastbourne, received a 41 month prison sentence.

Joseph Plant, of Heathcoat Street, Loughborough, received a 16 month sentence, suspended for two years, and was also ordered to undertake 200 hours unpaid of unpaid work.

The four men managed the sophisticated counterfeit DVD business over a two-and-a-half-year period, selling over 31,000 DVDs, worth more than £500,000. The operation involved the use of fake identities and paperwork, as well as money laundering practices.

Suffolk Trading Standards began the investigation when they received a complaint from FACT concerning Frankie Ansell and the sale of counterfeit DVDs. A search of his home in Beccles followed and led to the seizure of £5,670 in cash, 600 counterfeit DVD titles, and electronic devices.

Eastern Daily Press: The three men, involved in the �500,000 pirate DVD scam, have been given jail sentences totalling more than ten years. Picture: TRADING STANDARDSThe three men, involved in the �500,000 pirate DVD scam, have been given jail sentences totalling more than ten years. Picture: TRADING STANDARDS (Image: Archant)

Suffolk Trading Standards then identified other individuals involved. Warrants were executed for Lee Ansell and Joseph Plant in Leicestershire and Howard Davey in Eastbourne. These resulted in the seizure of a high specification computer, along with laptops, tablets, and mobile phones. Also seized was £5,000 in cash, £1,250 worth of gift cards, two DVD copying towers, a laser printer, as well as hundreds of blank DVDs.

Graham Crisp, Joint Head of Trading Standards, said: 'This was not a typical counterfeit DVD operation.

'It was sophisticated and well organised. The DVD products were comparable to genuine products as were sold at the correct retail price. All these factors gave consumers the impression they were buying genuine products and should have no reason to think they were being ripped off.

'I would like to praise the Trading Standards team for all their hard work in this case and for bringing these fraudsters to justice and I would also like to thank the National Trading Standards Regional Investigation Team and FACT for all the support that they have provided in this investigation.'