While many exhibitors at the Norfolk Show focused on the county's heritage, one company was demonstrating the possibilities modern technology could give its homeowners.

Customised, which designs and installs 'smart home' systems, saw interest from young and old in its demonstration smart home with a voice-activated television, sound system and lights.

Founder Kris Gamble estimated the number of visitors to the stand in the Buy Local tent was up by 1,000% on last year.

'We are trying to tailor what we do to the audience that come to the Norfolk Show, rather than radicalise how they live,' he said.

'They are homeowners who are conscious of energy and security, and like to be entertained.'

The Loddon-based business also challenged show-goers to ask questions related to tech problems in the home, which Mr Gamble said could act as 'market research'.