With the restaurant industry plagued by no-shows last summer, it is still proving a problem this year.
Richard Graveling is one of the partners at The Grove in Cromer, a family-run business with 16 bedrooms, holiday accommodation and two restaurants.
While The Grove, which serves an an la carte menu, does not get many no-shows, there is at at least one a night in its seasonal tipi restaurant Sundown, which offers pizza and tapas.
The Grove tweeted on Thursday: "Three more no-show tables tonight and two last night - people you're strangling this industry."
Speaking about the issue, Mr Graveling said: "People don't understand the knock-on implications.
"It is incredibly frustrating as it means we turn other people away and we also staff according to bookings."
It is a catch-22 as he does not want to put small groups off by asking for deposits or credit card details.
He added: "We take deposits for larger tables but sometimes it still doesn't stop no-shows."
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