The Fashion Jam brings style to Norwich Castle

The show of the outfits designed from Age Uk donated clothing for the Norwich Fashion Week Fashion J

The show of the outfits designed from Age Uk donated clothing for the Norwich Fashion Week Fashion Jam at Norwich Castle. City College students show off their outfits in the Castle Keep. Models in the Timothy Gurney Gallery from left, Julia Stafford, Nutcharin Baxter <cor>, Sophie Wigglesworth, Saffron Booker, and Cathy Sole. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2016

Fashion Jam is a challenge that began at The Forum with heaps of donated clothing and rags and ended at Norwich Castle with imaginative clothing collections.

Creative minds had just 24 hours beginning Friday, March 11, to create a sartorially savvy collection. And as the buzzer sounded at The Forum, the rummaging frenzy began.

All of the material, rags and clothing was donated from Age UK Norwich, in London Street.

Entrants were eagerly seeking out the best prints and colours to incorporate into their collection.

Twenty teams took part - more than 50 people overall - and had until 5.30 on Saturday to complete their designs. The grand reveal took place on Monday, March 14, when an audience gathered at Norwich Castle to see what budding designers had made in just one day.

It was a challenge took on only by the brave, and many emerged triumphant with strong tailoring, printed dresses, cropped knitwear and silk evening gowns.

The grand setting was the perfect match for the innovative creations that caught the eyes of the event's judges, Chrissie Jackson, a BBC Radio Norfolk presenter, and Susanne Ringwood, chief executive of Age UK Norwich.

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The duo were picking the winners for four different award categories and said that they were spoilt for choice.

The Most Beautifully Crafted Award went to Nessa Morris, who designed a green silk evening gown which she burnt with matches in various places.

Chrissie Jackson, one of the judges, said: 'It stood out when we very first saw it and we loved the way the outfit was constructed - it is totally wearable.'

The award for The Most Creative Use of Raw Materials went to Sally Adams, who created an asymmetric structured jacket trimmed with emerald material, originally from a skirt.

The Judges Award went to City College Norwich, who worked as a team to create a range of diverse looks. Ms Jackson said during the announcement: 'When we went and spoke to them they were full of fun, you could see they really enjoyed what they did and are a very talented bunch.'

Dancers from City College Norwich also performed a contemporary dance piece.

At the end of the night people had the opportunity to enter a silent auction to buy any of the outfits seen on the runway.

All of the money raised from the sales will be donated to Age UK Norwich.

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