The Castle Arcade in Norwich running a close second in race to be crowned Britain’s best high street
- Credit: Nick Butcher
With three weeks left on the clock in the competition to crown Britain's best high street, the Castle Arcade has slipped into second place behind Derby.
After more than 100,000 votes have already been cast, Norwich needs another big push from supporters to take the title.
It is one owned previously by The Lanes, who were champions in 2014.
Over a week of voting, the Castle Arcade district is second to the Cathedral Quarter in Derby and is leading Broadmead in Bristol.
But with three weeks to go until voting closes, that could all change.
With the public vote making up 50pc of final decision, the team behind Norwich's entry are urging local people to get behind their bid for glory.
High Streets Minister Andrew Percy said: 'Over 100,000 votes have been cast in the competition so far, proving that people are passionate about their high streets up and down the country.
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'Norwich did fantastically well to make it into the final three, but now every vote counts and they need an extra push to get them title of Britain's best high street.'
The Great British High Street Competition 2016 celebrates the great work that is being done to revive, adapt and diversify the nation's high streets. It is one of a number of initiatives to help champion high streets as the cornerstones of the community.
This year's competition saw a record 900 entries across all 14 categories, including the new categories for individuals and shops.
The twenty-seven finalists across the 9 categories for places were announced on 18 October. In the city category, the Castle Arcade District in Norwich is competing against the Cathedral Quarter in Derby and Broadmead in Bristol.
Winners in each category will get a share of a prize pot worth £100,000 and expert training from Google's digital taskforce for shops, bars and restaurants, as well as a trip to Twitter UK's London office to boost their social media skills.
Alongside the public's votes shortlisted cities will also be inspected by judges from Revo, industry leaders in retail property. The judges have a 50% say on who wins the competition.
Stefan Gurney (Executive Director of Norwich BID) said: 'It's important that we continue to celebrate Norwich's thriving high street and we hope the public will cast their vote and help win GB High Street of the year. We hope the Castle/Arcade district will be recognized for its uniqueness; including the innovative events, marketing campaigns and technology used to make a positive impact to the area'.
'Following the success of The Lanes application in 2014, we're proud of the Castle/Arcade district also being recognized as one of Britain's best high streets and hope this will be a real boost for the city'.
Between now and 18 November you can cast your vote for free here and follow @TheGBHighSt on Twitter.