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Tesco signs row

PUBLISHED: 15:08 07 June 2006 | UPDATED: 10:58 22 October 2010

RICHARD PARR

An offer by supermarket giant Tesco to pay for signs welcoming visitors to a Norfolk town has been put on hold while other retailers in the town are also asked for donations towards the scheme.

An offer by supermarket giant Tesco to pay for signs welcoming visitors to a Norfolk town has been put on hold while other retailers in the town are also asked for donations towards the scheme.

Fakenham town councillors felt it would be unfair to existing traders if they were not given the opportunity to contribute towards the five new signs which are to be located at the main approaches to the town.

The cost of the signs is likely to be up to £3,000 and Tesco has said it would cover the whole cost in return for having their logo appear on the signs. Its new store is currently under construction and is due to open in August.

There was concern from councillors that people might think that Tesco "owned Fakenham" if their logo appeared on the signs.

But Chris Ellis said that the public would not think that at all but rather that Fakenham was a forward-thinking town.

Town clerk Christine Harrow was given consent to contact the town's larger businesses to see if they were willing to make a donation before a decision was made on the Tesco offer.

Fakenham Chamber of Trade president Helen Smith said that she felt that it was a "brilliant" idea and a generous gesture.

"Tescos stores in towns is a fact of life and surely it makes sense to work with the company and not against it," said Mrs Smith.

A Tesco spokesman said the company was keen to become involved in the community and its offer to pay for all the signs remained firmly on the table.


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