Ed Sheeran's new album is finally here and critics are calling it the best yet.

Eastern Daily Press: A road safety poster in Ranelagh Road, Ipswich, based on the design of Ed Sheeran's new album cover. Picture: Gemma MitchellA road safety poster in Ranelagh Road, Ipswich, based on the design of Ed Sheeran's new album cover. Picture: Gemma Mitchell (Image: Archant)

Divide features Ed's number one hit, Shape Of You, as well as Castle On The Hill, which he dubbed his 'love song for Suffolk'.

There are 16 tracks on the deluxe version of the record and Ed has hinted there may be more nods to his home county.

https://twitter.com/edsheeran/status/837556940985135106

To promote Divide, and to kick back criticism he attracted due to a line in Castle On The Hill about driving at 90mph down Suffolk country roads, Ed's team has put up road safety posters around the county, using the new album artwork.

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Eastern Daily Press: Ed Sheeran. Picture Jay Cain.Ed Sheeran. Picture Jay Cain. (Image: Jay Cain Photography)

He told BBC Radio Suffolk: 'I wanted to do some sort of billboards in Suffolk. We thought it would be quite funny instead of having billboards saying the album is out, just having a blue sign that says 'drive safe'.'

Eastern Daily Press: Ed Sheeran performs a secret show in the woods at Latitude 2015 - Paul BayfieldEd Sheeran performs a secret show in the woods at Latitude 2015 - Paul Bayfield (Image: Timesniper.com)

His lyric had prompted Sgt Chris Harris of Norfolk and Suffolk Roads Policing to tweet: 'Know you want to get home but please slow down on Suffolk Roads.

Divide is due to be played in full on BBC Radio 1 today from 10.30am.