Suffolk star Ed Sheeran releases new album Divide

Ed Sheeran has released his new album Divide. Picture Simon Parkin.

Ed Sheeran has released his new album Divide. Picture Simon Parkin.

Ed Sheeran's new album is finally here and critics are calling it the best yet.

A road safety poster in Ranelagh Road, Ipswich, based on the design of Ed Sheeran's new album cover.

A road safety poster in Ranelagh Road, Ipswich, based on the design of Ed Sheeran's new album cover. Picture: Gemma Mitchell - Credit: Gemma Mitchell

Divide features Ed's number one hit, Shape Of You, as well as Castle On The Hill, which he dubbed his 'love song for Suffolk'.

There are 16 tracks on the deluxe version of the record and Ed has hinted there may be more nods to his home county.

https://twitter.com/edsheeran/status/837556940985135106

To promote Divide, and to kick back criticism he attracted due to a line in Castle On The Hill about driving at 90mph down Suffolk country roads, Ed's team has put up road safety posters around the county, using the new album artwork.

MORE: Can you believe what Ed Sheeran earned last year?

Ed Sheeran. Picture Jay Cain.

Ed Sheeran. Picture Jay Cain. - Credit: Archant


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He told BBC Radio Suffolk: 'I wanted to do some sort of billboards in Suffolk. We thought it would be quite funny instead of having billboards saying the album is out, just having a blue sign that says 'drive safe'.'

Ed Sheeran performs a secret show in the woods at Latitude 2015 - Paul Bayfield

Ed Sheeran performs a secret show in the woods at Latitude 2015 - Paul Bayfield - Credit: Archant

His lyric had prompted Sgt Chris Harris of Norfolk and Suffolk Roads Policing to tweet: 'Know you want to get home but please slow down on Suffolk Roads.

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Divide is due to be played in full on BBC Radio 1 today from 10.30am.

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