Suffolk PR agency renews contract with Moroccan tourist office
Amine Boughaleb of the Moroccan National Tourism Office with Simon Hazelgrove of Spring. Picture: Spring. - Credit: Archant
Southwold-based communications agency Spring has renewed its contract to handle tourism marketing for the Moroccan National Tourist Office.
The new contract, which follows on from a three-year partnership, will see Spring continue to develop the country's award-winning MuchMorocco brand concept.
The brand, which originally launched in November 2015, will continue across print and online media as well as travel trade events.
Simon Hazelgrove, co-founder of Spring, said: 'Our work across online, print and outdoor media reached 142m people in 2016. The website that we created from scratch is regularly receiving 50,000 visits per month.'
As well as driving up tourists numbers from the UK and Ireland, Spring has developed the brand across markets including Russia and China, working with specialist translators.
You may also want to watch:
Amine Boughaleb, director for the UK and Ireland at the Moroccan National Tourist Office, said: 'What Spring has done with the MuchMorocco creative is really innovative, and visually stunning.
'It's allowed us to portray the diversity, the warmth and the uniqueness of Morocco as a holiday destination, to show the huge range of experiences and environments that exist in this one country, less than four hours from the UK. We are delighted with the results of this partnership and very pleased that it will be continuing.'
Most Read
- 1 Caravan owners furious after park suddenly blocks sales of properties
- 2 Roadside restaurant aiming to re-open before Christmas
- 3 Five former MoD homes go up for sale near Norwich
- 4 Met Office issues warning for thunderstorms in Norfolk
- 5 Seal charity to take 'unprecendented' action to protect Norfolk seal colony
- 6 Two people arrested during police operation in south Norfolk
- 7 MP and parents concerned over traffic and parking chaos outside school
- 8 Furious Scout group demands apology from council in unpaid rents saga
- 9 Two fires in two hours on mid-Norfolk road
- 10 Christmas Lights Walk with toasted marshmallows coming to garden
