Writer, actor, presenter, and comedian Stephen Fry has lent his support to a new campaign which celebrates West Norfolk.

Eastern Daily Press: The official launch of the Love West Norfolk campaign. Picture: Ian BurtThe official launch of the Love West Norfolk campaign. Picture: Ian Burt (Image: Archant 2018)

It aims to increase pride and aspiration in the area, by offering people the opportunity to share what they love about it in a range of ways, including through social media and events.

The renowned broadcaster, famous for work such as QI, a Bit of Fry and Laurie, Blackadder, Jeeves and Wooster and Peter's Friends, amongst many more, is a former student of the College of West Anglia, and retains a house in the area.

'If Norfolk is the secret jewel of England, then West Norfolk is the secret jewel of Norfolk,' he said.

'Beauty, hills, character, glorious towns, villages and countryside, hills! country pubs, funny, fabulous people, hills, seaside, lavender, hills.

Eastern Daily Press: At the launch of the Love West Norfolk campaign is borough council leader Brian Long. Picture: Ian BurtAt the launch of the Love West Norfolk campaign is borough council leader Brian Long. Picture: Ian Burt (Image: Archant 2018)

'Ok, I lied about the hills. But there are slopes and rises to the ground that almost amount to hills. Truly.'

Mr Fry's comments come after the Love West Norfolk campaign was launched on Friday.

It hopes to publicly celebrate all that West Norfolk has to offer, and find out what makes West Norfolk so special – feedback which will help to influence how the area is promoted in future.

At Friday's launch, North West Norfolk MP Sir Henry Bellingham said: 'This campaign is incredibly important. West Norfolk is a great success story.

https://twitter.com/LoveWestNorfolk/status/950316992023711744

'We need to go round telling people what a great place it is, with its home-grown skills and businesses are improving.'

You can get involved by:

- Following on social media - Twitter: @LoveWestNorfolk, Facebook: www.facebook.com/LoveWestNorfolk, Instagram: @love_west_norfolk. Say what you love about West Norfolk and share pictures using the hashtag #lovewestnorfolk

- Sharing your views on what you love about West Norfolk via the website www.lovewestnorfolk.co.uk.

- Getting involved in Love West Norfolk day on Wednesday, February 14, an opportunity to celebrate West Norfolk across social media. During the day, you can share your views, your pictures and your stories about West Norfolk using the hashtag #lovewestnorfolk.