Search

Stella McCartney holds fashion show in Norfolk

PUBLISHED: 16:10 09 October 2020 | UPDATED: 16:57 09 October 2020

Stella McCartney's spring and summer collection 2021, photographed at Houghton Hall in Norfolk Picture: Mert Alas and Marcus Piggott

Stella McCartney's spring and summer collection 2021, photographed at Houghton Hall in Norfolk Picture: Mert Alas and Marcus Piggott

Archant

Fashion designer Stella McCartney swapped the catwalk for the walkways at a Norfolk stately home to launch her latest collection with a virtual show.

Designer Stella McCartney filmed her summer show at Houghton Hall in west Norfolk. Picture: Ian West/PA Archive/PA ImagesDesigner Stella McCartney filmed her summer show at Houghton Hall in west Norfolk. Picture: Ian West/PA Archive/PA Images

Stella, daughter of The Beatles star Paul McCartney, came to Houghton Hall in west Norfolk for two days last week to shoot a short film to launch her spring/summer 2021 collection.

The title of the show is ‘The McCartney A to Z Manifesto’ and her latest range aims to connect “nature, art and fashion” with sustainability at the forefront.

The collection is made with 65pc sustainable materials and includes dresses, jumpsuits and flip-flops.

The film was shot by Mert Alas and Marcus Piggott and they utilised the lush greenery and sculptures at the estate, including Richard Long’s Full Moon Circle and A Line in Norfolk.

Stella McCartney's spring and summer collection 2021, photographed at Houghton Hall Picture: Mert Alas and Marcus PiggottStella McCartney's spring and summer collection 2021, photographed at Houghton Hall Picture: Mert Alas and Marcus Piggott

Houghton Hall is the residence of the 7th Marquess of Cholmondeley, David, and his wife Rose.

READ MORE: Norfolk model lands campaign with Gymshark

He is a direct descendant of Britain’s first prime minister Sir Robert Walpole, who the hall was built for in the 1720s, and Stella McCartney is a personal friend.

Lord Cholmondeley said: “We were delighted that in these current times of Covid-19 we were able to accommodate a small team to film a virtual runway show in the grounds at Houghton to launch Stella McCartney’s spring and summer collection for 2021.

Stella McCartney's spring and summer collection 2021, photographed at Houghton Hall Picture: Mert Alas and Marcus PiggottStella McCartney's spring and summer collection 2021, photographed at Houghton Hall Picture: Mert Alas and Marcus Piggott

“The formal structures of the pleached limes, as well as artworks by Richard Long and Phillip King, provided ideal natural runways in the landscape.

“As an estate, we very much support Stella’s commitment to sustainability in fashion.”

READ MORE: Restaurant owner puts Christmas decorations up early to spread cheer

Stella spent lockdown working on her ‘A to Z Manifesto’ for the sustainable future of her brand and she published a series of videos on social media.

Stella McCartney's spring and summer collection 2021, photographed at Houghton Hall Picture: Mert Alas and Marcus PiggottStella McCartney's spring and summer collection 2021, photographed at Houghton Hall Picture: Mert Alas and Marcus Piggott

Jennifer Taverner, marketing manager at Houghton Hall, said: “The walkways in the garden and the lines on the lawn lend themselves to a catwalk and when the models walk around the Full Moon Circle on the lawn it looks amazing and it is a combination of fashion and sculpture in a natural environment.

“She was very hands on and passionate about all her team.”

Stella McCartney's spring and summer collection 2021, photographed at Houghton Hall Picture: Mert Alas and Marcus PiggottStella McCartney's spring and summer collection 2021, photographed at Houghton Hall Picture: Mert Alas and Marcus Piggott


If you value what this story gives you, please consider supporting the Eastern Daily Press. Click the link in the orange box above for details.

Become a supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Latest from the Eastern Daily Press