Stall of the Week: Super-sized treats take centre stage at Norwich market stall

Tori Fama on her 'And Eat It' cake and bakery stall at Norwich Market. Picture: DENISE BRADLEY

Tori Fama on her 'And Eat It' cake and bakery stall at Norwich Market. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2017

What started off as a home business while a mother-of-six raised her children, blossomed into a thriving market stall selling sweet and savoury treats.

A monster hot chocolate, and a unicorn hot chocolate, favourites on the 'And Eat It' cake and bakery

A monster hot chocolate, and a unicorn hot chocolate, favourites on the 'And Eat It' cake and bakery stall at Norwich Market. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2017

Tori Fama, 39, opened her stall And Eat It on Norwich market last November, after she said her husband John encouraged her to expand her business.

'The market seemed like the perfect place,' she said. 'I'd outgrown home quite a lot, I'd been doing it from home for five years.

'It's a great place to start because I didn't want as much of a commitment as a shop, you're part of a nice community and I love being able to speak to people.'

It all began when Mrs Fama was getting married, and decided to make her own wedding cupcakes.

Nutella, biscoff, and jam doughnuts on the 'And Eat It' cake and bakery stall at Norwich Market. Pic

Nutella, biscoff, and jam doughnuts on the 'And Eat It' cake and bakery stall at Norwich Market. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2017


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'I had always been creative at school but I didn't know how to turn that into something,' she said.

'I realised I could bake - something I did with the kids - and do something creative at the same time and now it's grown into this monster.'

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On her stall Mrs Fama sells her homemade eats, from sausage rolls to rainbow bagels, to unique celebration cakes.

'Everything is different, I like to stay one step ahead of the trends, and take inspiration from what they do in America with a lot of their desserts.'

Caramelised onion, chilli jame, and plain sausage rolls on the 'And Eat It' cake and bakery stall at

Caramelised onion, chilli jame, and plain sausage rolls on the 'And Eat It' cake and bakery stall at Norwich Market. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2017

One of Mrs Fama's crowning glories is her dessert hot chocolates - drinks piled high with cream, sweets and doughnuts.

And going large is a running theme on the stall, with everything super-sized.

'Maybe it's because I've got six children, I want to make everything meal-sized,' she said.

Although she joined the market at a challenging time of the year - with the weather cold and nights dark - Mrs Fama said business was picking up and it was encouraging to see customers taking advantage of the sunshine to wander around.

'People just don't know what's on here and they should really come and look - you can get your whole weekly shop on here if you want to.'

One of Mrs Fama's best sellers, at £3.50, are her dessert hot chocolates. Available as either a monster hot chocolate with a doughnut, whipped cream and chocolate bar. Or as a unicorn hot chocolate, which is pink and topped with cream and sprinkles.

'They're inspired by the unicorn cafe in America, but also by my 13-year-old daughter who is unicorn mad,' she said.

Another gem were the homemade doughnuts, for £2, an item added to the menu that morning.

'They're filled with Nutella, raspberry jam or Biscoff,' she said. 'I'd been doing yum yums for a while but these are nice and big.'

Or for a savoury snack, the plain, caramelised onion, chilli jam, or bacon-wrapped sausage rolls were sure to keep you full at lunchtime for £2.10.

'These came about because of the cafes I supply, they asked if I had any savoury items. I like to try different fillings and experiment.'

• Tweet @EveningNews with the hashtag #NorwichMarket, or visit the Norwich Evening News Facebook page, to tell us why you love the market.

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