Over �7,000 was raised for Sport Relief at the Sainsbury's supermarket in Thorpe St Andrew, through running, bag packing, leg waxing and all kinds of events.

Sainsbury's, one of the charity campaign's official partners, has raised over �4m this year - of a huge total of over �52m which was raised for poor communities at home and abroad.

Sport Relief 2012 merchandise went on sale in Sainsbury's on February 15, with the Sport Relief weekend taking place between Friday, March 23 and Sunday, March 25.

Many customers supported the Pound Lane store's fundraising activities, including bag packing by local Scouts and Guides and pupils from Eaton Hall School.

Staff at the store also took part by holding a cake and bake sale and wearing sporty outfits instead of uniform, while some of the store's managers had their legs waxed.

A customer tombola and grand raffle was also held on Saturday, March 24 and several members of staff took part in the Sport Relief Mile in Norwich.

Kirsty Standley, HR manager at Sainsbury's Pound Lane, who took part in the Sport Relief Mile with her two daughters, said: 'Running for a good cause with so many local people truly was a great experience.

'Sainsbury's are proud to have sponsored the mile and we'd like to thank all our customers who literally went the extra mile in their fundraising efforts for Sport Relief.'

Sainsbury's chief executive, Justin King, also went the extra mile and took part in a special Sport Relief Mile Challenge, running 32 miles over four days with one colleague from every Sainsbury's store running with him at some point, which equalled over 1,000 people.

Shaun Henry, caf� manager of Sainsbury's Pound Lane was among those who ran with Justin on the Cambridge leg of his challenge.

Local charities such as The Black Dog Project - which provides a community music programme for people with mental health, learning disabilities and physical disabilities - will benefit from Sport Relief fundraising this year.

Katherine How, Sport Relief sponsorship manager, said: 'From buying a piece of merchandise to dropping in spare change into a collection bucket in-store, our customers have helped to transform lives in some of the world's poorest countries, as well as support your local community.

'I'd like to say thank you to our customers at Sainsbury's Pound Lane who helped us to raise over �4m for this year's campaign.'

Are you raising funds for charity? Contact Local Life editor David Freezer on 01603 772418 or david.freezer@archant.co.uk