St Peter’s Brewery to feature in Tesco’s new low alcohol drinks section
Steve Magnall, chief executive of St Peter's Brewery, with its new Without alcohol-free beer. Picture: St Peter's Brewery - Credit: St Peter's Brewery
A Suffolk brewery is cashing in on the non-alcoholic beverage market after securing a deal with Tesco.
The supermarket giant is launching a non and low alcohol drink section later this month and St Peter's Brewery will be among the first to get its product on the shelves.
The Bungay brewer's alcohol-free craft ale, St Peter's Without will be available at Tesco stores nationwide as the retailer taps into the trend for low alcohol beverages.
Steve Magnall, chief executive at St Peter's Brewery, said: 'We have long recognised the growing demand for alcohol-free options amongst consumers.
'Tighter regulations and health concerns, as well as an increase in the teetotal population, are changing the drink sector and we feel this is a category that will grow and grow in the years to come.'
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He added: 'It's certainly an exciting time for us and the category as a whole.'
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