Southwold design agency reveals campaign to re-position the business

Erika Clegg, founder of Spring design agency.

Erika Clegg, founder of Spring design agency. - Credit: Archant

The boss of a Southwold-based design agency has run the rule over her own organisation and repositioned the business with a new marketing campaign.

Erik Clegg, co-founder of Spring, announced that the firm is changing its email and web addresses to reflect its new marketing mantra – 'agency for change'– which she said will better demonstrate its in-house capabilities to deliver digital content, social media strategies and traditional print and marketing events.

It comes after the firm recently added a consultative arm to its operation in a bid to identify further growth opportunities for its current clients.

Mrs Clegg said: 'The goal of this exercise is to demonstrate how a well-articulated brand strategy can drive strong commercial growth in an industry rife with change.

'What better way to communicate our belief in this than reposition our own?

You may also want to watch:

'The recession has seen the demise of some of Britain's most well established brands.

The question I ask myself is why? I believe it relates to an organisation's ability to respond positively to change - to embrace it and learn from it, rather than to get swept away it.

Most Read

She added: 'Spring has always embraced change and it is the thread of steel that runs through all our clients' objectives.

'We used the recession as an opportunity to really fine-tune our offering, deploying strategic leadership and honing our creative craft.

'We introduced a new consultative arm to the business, working in collaboration with our existing design and client services teams to identify opportunities for growth for our clients. We have also created a team dedicated to multi-channel content development.'

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter
Comments powered by Disqus